The Indian broking firm Geojit BNP Paribas introduced its latest product- mobile trading in the capital market segment, which will act as the advanced investment platform. As per company MD, Mr C.J. George, the new product will facilitate the clients to keep a track of the markets together with their investments and trades from anywhere at a very attractive rate. The new launch has taken a long 10 years since the year 2000, when the company introduced its Internet based trading platform.

The approval for this revolutionary platform from SEBI and BSE took quite a bit of time as the entire stock broking and investment industry were eagerly looking forward to it. It is widely expected that such new product will attract robust response as research suggested that the mobile penetration in India might grow nearly 60% by 2014 to a whopping 993mn from 618mn as on May, with penetration levels reaching 82%.

Company's Chief Technology Officer, Mr A.Balakrishnan commented that the new facility is very simple and user friendly, yet includes all necessary features including customised market watch, secure connectivity, ability to provide details for stocks, market-to-market, orders, trades, margin and holdings, easy access to market news and research tips through interactive messages, ease in placing instant buy/sell orders and immediate cancellation of outstanding orders among others. Additionally, the company has completed integration of the Financial Internet Platform into its product portfolio, together with mobile trading. Going forward, the newly introduced platform is likely to be used for mutual fund investments as well.

Geojit BNP Paribas has 22 years of in-depth broking experience in the Indian Capital Market. The client base has extended over 4.95 lakhs together with more than Rs 9,900 crore in Assets Under Management. In the year 2000, the company has pioneered the concept of online trading, which has given the company the first mover advantage in the segment.