NDTV, one of India’s most trusted storytellers for over three decades, has announced the launch of NDTV Good Times, an initiative that takes its legacy beyond broadcast into live concerts and immersive cultural experiences.

Positioned as a celebration of India’s evolving cultural identity, NDTV Good Times will host iconic artistes across multiple cities. The line-up includes AR Rahman performing at the ghats of the Ganges in Varanasi, Sonu Nigam’s tribute to Mohammed Rafi at Dal Lake in Srinagar, Shankar-Ehsaan-Loy’s powerhouse act, and electrifying performances by Jubin Nautiyal and Neha Kakkar.

Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said the initiative brings NDTV’s storytelling ethos to the world of live culture, creating events that inspire and connect audiences. Rahul Shaw, Chief Experiences Officer, added that NDTV Good Times will reimagine the global trend of live entertainment for India, blending extraordinary settings with deeply personal experiences.

With District as its ticketing partner, NDTV plans to amplify these events across broadcast, digital and social platforms, making each show unforgettable and accessible. NDTV Good Times aims to shape the cultural identity of a new, globally connected India — bringing audiences moments of music, connection and celebration.